The Human Transformation Platform for the AI era.

BetterUp works with organizations that need to transform their workforces as fast as their markets.

Explore the platform

The best get BetterUp

BetterUp at a glance

Pressure tested by 750+ enterprise customers
Enterprise security, including ISO 27001 and SOC 2 Type II
5 millions of coaching sessions across 60+ countries

BetterUp delivers results that matter

41 %

lift in the percentage of employees rated as top-tier.*

14x

average return on investment

50 %

reduction in voluntary turnover rate.*

7.5 %

increase in revenue

* Findings based on comparison study of BetterUp users vs. non-users, combining BetterUp engagement data with customers’ performance and turnover data.

It all started with a burned-out young executive

BetterUp was born when co-founder Alexi Robichaux hit burnout as a young executive and discovered how powerful coaching could be. Over a decade later, as AI and a constantly changing marketplace rewrite how work happens, that initial spark has become the Human Transformation Platform: human + AI coaching grounded in behavioral science and enterprise data — built to prove that growing people grows the business.

Our mission

BetterUp exists to help people live with greater clarity, purpose, and energy at work, and to help organizations turn that human capacity into sustained performance. That mission shows up in how we build the product, how we coach, and how we measure success.

What partnership looks like

Strategic

The BetterUp platform is designed to align with C-suite goals like AI adoption, leadership bench strength, and change readiness.

Tailored

Programs can be custom-built for different populations, including execs, managers, high-potential talent, and frontline teams.

Measurable

We connect behavioral shifts to metrics your CFO and board already see, such as regretted attrition, internal mobility, and team performance.

Leadership

The people behind the platform

Executive team

BetterUp was built at the intersection of behavioral science, enterprise technology, and a deep belief in human potential. Our leadership team brings together decades of experience across organizational psychology, enterprise software, and people transformation.

See all members

Alexi Robichaux

Co-founder and CEO

Eduardo (Eddie) Medina

Co-founder and COO

John Eldh

President, Global Field Operations

Jolen Anderson

Chief People and Community Officer

Kate Niederhoffer, PhD

Chief Scientist, Head of BetterUp Labs

Michael Woodward, PhD

Chief Coaching Officer

Science board

Science is at the core of everything at BetterUp. Our internationally renowned Science Board brings deep expertise and innovative research techniques to power our ongoing breakthroughs in workforce development.

See the full board