BetterUp Grow™
The most effective AI coach. Proven.
BetterUp Grow outperformed ChatGPT by a factor of 7–10x across the outcomes that matter most: building new habits, reducing stress, and helping managers feel more effective.
Developing top talent
at leading enterprises.
Developing top talent
at leading enterprises.
This is what AI coaching built on behavioral science can do.
In a randomized controlled trial, BetterUp Grow outperformed ChatGPT across every key measure of behavior change, and outperformed “doing nothing” by even more.
* Source: BetterUp Labs Grow AI Coaching Effectiveness Study, August–September 2025. Randomized controlled trial, n=258 full-time US workers. Grow users compared to ChatGPT users and a no-intervention control group over 4 weeks.
AI coaching built for behavior change, not just answers.
Other AI tools are designed to respond to questions. Grow is designed to change how people work — configured to your organization, connected to your systems, and backed by science no competitor can match.
Built for you
Incorporates your strategy, values, and competencies so every conversation reinforces what your organization needs.
Manager enablement
Development that adapts in real time to what your business needs and each manager’s growth areas.
Always-on insight
Real-time data on retention risk, skill adoption, and readiness — the signals your C-suite tracks.
In your workflows
Integrated with Workday, MS Office, and Slack so coaching happens in the flow of work.
Enterprise-grade security
SOC2 Type II compliant, ISO 27001 certified, and AES-256 encrypted at rest.
Built on coaching science
Informed by 200 million data points from 4 million coaching sessions and key principles of behavior science.
In the flow of work. Not outside of it.
BetterUp Grow meets people in the moment the challenge is happening — not in a scheduled session afterward.
Manager development
Configurable AI roleplays let managers rehearse difficult conversations — performance reviews, feedback, and more — before they happen.
Change readiness
Help your people navigate change. The AI coach reinforces your messaging and values so your priorities land the way you intended.
Agility and innovation
BetterUp Grow helped individuals achieve a 28% increase in AI optimism in four weeks — reducing fear and building real confidence with new tools.
Training reinforcement
AI roleplays configured to your standards — sales objections, customer service scenarios, and more — right when employees need them.
